Other
Selected Projects
I’ve led projects from concept to launch for early-stage (0→1) products. This section highlights work where I was responsible for the full design process, creating solutions that balanced user needs and business goals and were successfully implemented.
593 Fitness Center
Overview
In 2022, I was tasked with designing a platform extension for a fitness center. The 593 Fitness Center needed a fully functional app to manage class registrations and subscriptions. With tight timelines and limited opportunities for alignment, it was crucial to clarify the business requirements to ensure the solution addressed the right problem and could be correctly implemented by developers. At the same time, it was an opportunity to strengthen their community.
How might we design a registration and subscription flow that is efficient for the business while strengthening the fitness center’s sense of community?
Solution
The mobile platform included additional events to build a sense of community, while also presenting clear functions to meet core business needs.
Outcome
Enabled smoother administrative operations and enhanced user experience, improving usability and engagement.
Clesster
Overview
Clesster is a car maintenance app based in Ecuador. I was brought on as a UI designer to enhance the app’s visual appeal and streamline the user flow. By reorganizing key parts of the process, I created a smoother, more intuitive experience that helps users complete tasks more efficiently.
Solution
An interface layout, screenflow and components easy to implement and maintain.
Outcome
The app was successfully delivered from 0 to 1 on schedule. By proactively refining the core user flow, I reduced ambiguity, supported accurate implementation, and enhanced usability.