Various Clients
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2020-Ongoing
Freelance Work
As a freelance designer, I have led projects from concept to launch for 0→1 products. This section showcases products for which I was responsible for the entire design process, developing solutions that met the goals of both users and businesses and were successfully implemented for clients.
593 Fitness Center
Overview
In 2022, I was hired to design a vital platform extension for a fitness center. The 593 Fitness Center needed a fully functional app to manage class registrations and subscriptions. Due to time constraints and limited opportunities for alignment, It was crucial to gain clarity on what the business required in order to solve the problem correctly and ensure that the developers implemented it correctly. On the other hand, it was an opportunity to further foster its fitness community.
How might we design a registration and subscription flow that is efficient for the business while strengthening the fitness center’s sense of community?
Solution
The mobile platform included additional events to build a sense of community, while also presenting clear functions to meet core business needs.
Outcome
This enabled the business to support key administrative tasks and provide added value.
Clesster
Overview
Clesster is a car maintenance app based in Ecuador. I was hired as a UI designer to enhance the app’s visual appeal and improve the user flow. I achieved this by reorganising parts of the process to create a smoother, more intuitive flow that makes it easier for users to complete tasks.
Solution
An interface layout, screenflow and components easy to implement and maintain.
Outcome
The app was delivered from 0 to 1 on time. By proactively shaping and improving the core user flow, I helped reduce ambiguity, support correct implementation, and deliver a solution that met business needs and satisfied the client.