trivago
·
2025
Sí o sí filters
Overview
Trivago’s interface upholds with its simplicity for casual users, a no-hassle approach. However, this compromises efficiency for frequent travelers who already know what they want and it is not negotiable.
Solution
Filter Saving Functionality: Allows users to save their go-to preferences for repeated use
Filter access in Search: Quick access to frequently used filter combinations
Outcomes
Delivered cross-platform design handoff
Provided flexibility to the platform without a disruptive experience
Achieved inclusive features for experienced users
Understanding the problem
Trivago focuses on finding your perfect hotel as easy as possible. No filters upfront make sense for first-time users but...
What do seasoned travelers do when they have must-have preferences?
Usability Heuristics
I focused on flexibility and efficiency of use. I achieved shortcuts for experts by introducing Accelerators: Secondary ways to accomplish a task faster.
These features allow seasoned travelers to customize their search without a forced experience.
Improved usage and efficiency
Seasoned travelers need to choose non-negotiable preferences very often. Filter optimizing was the main focus for Trivago's regular customers with accounts.
I added filter saving to save time.
Achieved inclusive features
These features are not only a refined experience for experienced travelers. Anyone can choose their go-to preferences from the get-go.
Trivago remains easy to use, with shortcuts for the savvy travelers
Filter on first search
Save filters
Access custom filters
Future Directions
Measure feature usage for users with accounts
Based on activity, decide to include more filtering options or simplify
Iterate on small changes like icon usage or filter positioning